Copyright © 2019 AliveOnline Limited (trading as: alive online) - Registered Company Number: 12187665 - Registered VAT Number: 337 3901 96
The right domain name can save you thousands (in some cases, even millions!) in marketing costs, help expand your brand authority, increase your brand recognition and make you and your company look smarter. In short, a domain name is everything.
For first-time buyers and people not familiar with the domain name industry, it's important to realize that good domain names are incredibly valuable assets today. There is a thriving investor market for premium domain names and an ever-increasing demand for one-word and two-word meaningful domains from companies. In fact, if you have interest in a good domain name then you can almost bet someone else has inquired about the domain name in the past.
Personally, We love this question. It's like asking us who you should marry. There is no solid answer for this without knowing more about you. One thing is for sure though: We all wish we registered more domain names 20 years ago!
The Internet is ever-changing and many of these new domains are incredibly authoritative. For some, they are the answer. For others, a .co.uk, .com, .org or country code is more appropriate. It really depends on so many factors. There is no blanket answer for everyone.
Alive Online's job is to represent the client (whether a buyer or seller), and that includes educating both sides of the fence on domain name values. Sometimes the seller's asking price is so high we prefer to work on other opportunities and sometimes a buyer needs to understand why domain names are valued so much.
A £1,000 domain name can still be incredibly cheap compared to the value received by a lot of other marketing sources.
You would typically need to commit that spend and budget all over again to maintain the levels of traffic you're used to. A premium domain however only has a high initial cost and then a nominal yearly renewal fee.
What a lot of people don't factor in when evaluating the cost to acquire a premium domain name are the intangible values a good domain name also brings, such as higher return on investment (ROI). When you're spending your money on advertising it's important to stay in the real world and keep it simple. The K.I.S.S (Keep it simple, stupid) acronym is more important than ever with domain names. For all of these advertising costs, your ROI is going to be typically going to be better with a more authoritive domain.
Why? You are asking people to remember and trust you. And people are not the brightest, let's be real. Collectively, the human race is not full of Einsteins and QI winners. If your domain name includes a hyphen, ends with inc/llc, starts with "the", has 48 characters or is something your employees cannot spell, your customers cannot type and even you get mixed up on, then should you really be questioning the need for a better domain?
Copyright © 2019 AliveOnline Limited (trading as: alive online) - Registered Company Number: 12187665 - Registered VAT Number: 337 3901 96